Introduction and Motivation Essay Example for Free

Introduction and Motivation Essay The following chapter provides the foundation for this thesis. It begins with a scope clarification including a definition of the Supply Chain 2020 research initiative, and this thesis position within that overall project. Additionally, this chapter discusses the motivation and methodology behind this paper as well as provides an outline for future chapters. The Supply Chain 2020 Project is a multi-year project initiated by the Center for Transportation Logistics (CTL) at the Massachusetts Institute of Technology (MIT). The major research goal for the Supply Chain 2020 Project is to identify the components that will constitute excellent supply chains in the year 2020. In identifying the strategies, processes, and metrics that will comprise excellent supply chains, Supply Chain 2020 hopes to assist companies in multiple industries in developing strategies to remain competitive in the future. The academic year 2004-2005 is Phase I of the Supply Chain 2020 Project. The scope of the initiative for Phase I is to identify and research excellent supply chains in the aerospace, apparel, automotive, communications, computer, consumer products, distribution, pharmaceutical, resources, and retail industries. Specifically, the scope of this thesis is the retail industry. We will focus on the strategies, operating models, network designs, and supply chain processes that constitute an excellent supply chain in the retail industry. In looking at the components listed above, the existing best practices will be analyzed with respect to how they support and promote the business strategy of the specific companies being analyzed.

Television and Media - Variety in TV Shows :: Exploratory Essays Research Papers

Variety in Television Shows There are many different television shows today, practically one for every person in the family. Comedies, dramas, action-adventure all these different forums of television, but they all seem to be about the same people. Threw all the different verity of shows on TV all the characters have common similarities with each other. They are mostly composed of white people and the upper class. Even if the show claims to be about the working class the characters are usually never seen working or even warring about money, they also never have a problem paying rent or buying new clothes. This gives a false image of the working class. The lack of a divers cast also misleads the audience the black population is expected to outnumber the white population in this country by the year 2009. Yet all major television stations don't have many if ant minority in their shows. This leaves most of America's people unrepresentative on television. If these stations where trying to portray the middle class they did not do so in an affective manor. Looking at the show "friends" the whole cast is composed of white actors and never has a minority ever been represented in the show. All the characters have jobs but are never seen at them, occasionally we see Monica in the kitchen where she works, or Rachel in the Coffey shop doing anything but work. Even with the unusual appearance at work the characters still seem to have great apartments and seem fashionably beautiful. "Friend" is one of the most popular shows on television today. How is that possible, the answer is that executives who write and produce the shows have no idea what its really like for young adults in society today. They assume things about the American public and pass it on as the real thing. This in turn is digested by the American public and watched because theirs nothing else that is entertaining enough to keep their attention the reason why television shows seem the same is because they are made and produced by the same people with a formula that i s followed by others. Look at the show "Will and Grace" it seems to have broken the mold of the usual sitcom.

Fashion management

Shade Kennel & Partisanship Katharine Fashion Management Final assignment- Business plan and Management process Lecturer- Squamish Gandhi Submission date: 30th November 2013 Executive Summary This report is a study of management process for a retailing company – Bluishness – that was launched in February 2010. The 1,750 sq. Feet store is located in Juju, Iambi, India where it caters to kids wear between the ages of 2-10. With the concept of fast fashion and short lead times, the company also provides an exclusive Personal Shopping service that is new to the market and is the future of retail.Few techniques utilized in this business plan included – Market Research, SOOT analysis, PEST analysis, Product Positioning charts and various financial tools. The report begins with a brief background of the brand as of to how it started, the company ownership, the goals and missions of the company. A detailed description of the company's product lines and services has been mentioned that includes in-house licensed bags, shoes and accessories. The services include memberships and gift cards and the USPS of the brand will be the Personal Shopping Services that will be available in person as well as online.Due to the high level of competition in the market the pricing of the products are fairly put with an average price of INNER 1,500. Also, the store is located on Juju Tara Road as there are no major fashion retailers for a distance of 4. 8 SMS from Shopper' Stop Ltd. Uh) to Ever Mood (Sanctuary). Prior to the launch of the brand – there will be certain abstract ads that will not entirely give information about the brand but will be a key in creating curiosity among public. This research however focused primarily on the Indian market (Iambi).Statistics ay not be entirely accurate due to the limited sample size in the primary research and second-hand information. Table of Content To give a start to the work process it was important to sketch cloth ing line. Careful attention was paid at the way children dress and get a feel for the trends, then sit down and do a full color sketch of each piece of clothing that was needed to be includes in the line. And once the designing part was done it was decided to approach a fashion unit where these designed collections could be stitched and viewed practically.One of the most common downfalls of small retailers is that they tie up so much cash in inventory and overheads in the beginning. In order to use small amount of capital a decision was made to, concentrate on getting select quality merchandise. As our business grows and our customers increase, we can then afford to increase our inventory. We avoided buying expensive fixtures at the start, as customers will come to our store because of our merchandise, not so much the ambiance of our store.Before opening the doors of our shop for business, we tried to learn as much about he demographic of our area as possible. Whether we will be lea sing a space at the mall or opening a small boutique, knowing the population characteristics of our area – their income, age, population brackets – can assist in our decision making process. If our area is composed of high-income population, we wanted to purchase brand names and pricier merchandise. It was rightly decided to study the thinking power capabilities and needs of mothers for their kids.If the area is a retirement community, we wanted to look for a new location for our kids clothing store. The success of our clothing store will in large part depend on the right product mix. This depends on our store concept, finances, space, and the expected turnover rate. We made sure to select our merchandise carefully to meet our market's needs, and keep up with fashion trends by attending trade shows. At the start of our business, it may be smart strategy to buy specific items from within several product lines.By offering a wider selection, we could protect ourselves in case a line does not sell as expected. It was made sure that all the merchandise delivered to us by our suppliers is inspected thoroughly and is of acceptable quality.Because of our appeal to a relatively select group of people, chances were we wouldn't have hundreds of customers in the shop at any one time. We made an effort to know our customers by name, and even call big spenders when we get in a shipment with merchandise Just right for them. Our advantage over the larger stores is the extra attention we can lavish our customers.

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